Annotation Accuracy
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Transforming Sports Sponsorship Analytics with Precision Data Annotation
Client Overview
Alegion is a leading provider of data annotation and data services that enables organisations to build, scale and optimise artificial intelligence and machine learning solutions. Alegion is part of the SanctifAI family. SanctifAI provides an advanced AI and Human Intelligence workflow platform that empowers organisations to orchestrate sophisticated multi-agent workflows by seamlessly combining machine agents with human review and judgement, enabling faster time to value, higher-quality outcomes and confident AI at scale.
Through our partnership, we (Aya Data) provided critical data annotation services that enabled Alegion’s customer to deliver accurate, real−time insights into sponsorship ROI and content optimisation across the sports industry.
Project Duration: 2+ Years (ongoing)
The Challenge: Unlocking Granular Sponsorship Value in Sports Media
In the dynamic world of sports, brands invest heavily in sponsorships across various touchpoints, from physical signage in venues and on jerseys to digital overlays in broadcasts and virtual placements. Accurately tracking, measuring, and optimising the visibility and impact of these diverse placements presents a significant challenge. Alegion’s customer required a robust and scalable data annotation solution capable of handling the complexity of modern sports sponsorship analytics.
The platform needed to achieve the following:
- Asset recognition. Diverse asset recognition by identifying logos across a vast array of sports environments, including basketball courts, ice rinks, and turf fields, with placements ranging from LED boards and pole pads to jerseys, video boards, media backdrops, and stadium exteriors.
- Contextual understanding. Beyond simple detection, the system required contextual understanding to differentiate between real-world physical placements, digital overlays and watermarks, and logos on specific objects within a scene. This demanded both high precision and consistency, ensuring that bounding boxes and associated attributes were highly accurate to feed the end-customer’s AI models effectively.
Scalability. The solution needed to demonstrate scalability by handling a continuous stream of sports media assets over an extended period.
Our Solution: Precision Annotation for AI-Powered Insights
Aya Data implemented a comprehensive annotation workflow meticulously designed to capture every relevant brand touchpoint in sports media. Our expert annotators placed precise bounding boxes around all instances of specified brand logos, including logo icons, wordmarks, or combinations of both. Logos were annotated across both physical surfaces, such as signage, uniforms, and equipment, as well as digital renderings, including overlays, watermarks, and virtual advertisements, ensuring complete representation of sponsor visibility within sports content. We also captured contextual elements, such as stadium and field names, as unified entities.
Beyond logo detection, our team provided detailed attribute labelling that captured the rich context of sports environments. This included venue-specific annotations for elements such as Basketball Court Level LED displays, Hockey Dasherboards, Turf Level Signage, Pitcher’s Mounds, Pole Pads, Basketball Playing Areas, Ice Rinks, Turf surfaces, Bench Kick Plates, Exterior Signage, Video Boards, and Media Backdrops. We also labelled object-specific placements on jerseys and headphones, providing the customer with granular data about every sponsorship touchpoint.
Throughout the project, we maintained rigorous quality control standards, ensuring annotations were complete and accurate. Following a strict occlusion rule, annotations were required only when at least 25% of the logo was visible, ensuring our data remained comprehensive and reliable for training the customer ‘s AI models.
Results & Impact
Aya Data’s consistent delivery has enabled Alegion to deliver high-fidelity data, directly translating into enhanced value for their clients.
Results
Over the past year, we
- Processed 400,000 total assets
- Expended 7,983 hours of expert annotation work
- Achieved an average quality rate of 95% accuracy across all annotated assets while maintaining sustained throughput capabilities to meet ongoing demands for diverse sports content.
These robust statistics underscore Aya Data’s ability to handle large volumes of complex annotation tasks with exceptional precision and reliability.
Impact
By providing this critical, high-quality annotated data, Aya Data has helped the customer to achieve the following:
- Improved Accuracy and Contextualisation: the customer now benefits from enhanced AI model performance, thanks to precise, attributed bounding boxes that train its AI to detect and contextualise brand appearances across various sports media more accurately. This has led to higher model improvement percentages and more reliable automated insights.
- Reliable Sponsorship ROI Measurement: Our work empowers the customer to deliver accurate sponsorship ROI data to sports properties, leagues, brands, and agencies. This enables them to track and measure the actual value of their sponsorship investments with unprecedented precision.
- Optimised Content Strategy: The partnership enables the customer to deliver actionable insights to improve content performance across social media, broadcast, and in-venue activations, helping clients maximise their sponsorship visibility.
- Competitive Market Edge: By offering the fastest, most reliable reporting powered by our high-quality data, enabling clients to make smarter, faster, and more confident strategic decisions.
Scalable Operations: With a dependable data pipeline powered by Aya Data’s consistent delivery, the customer can confidently scale its operations and expand its services and data processing capabilities to meet growing market demands.
Why This Partnership Succeeded
The long-standing partnership between Aya Data and Alegion exemplifies successful collaboration in the AI data landscape. Through two years of dedicated effort, Aya Data has consistently delivered high-volume, high-quality, and highly attributed data annotations. This foundational work is indispensable for their customer’s mission to empower the sports industry with cutting-edge AI-powered insights, ultimately maximising sponsorship value and driving strategic decisions for their clients.
Ready to Power Your AI Platform with Precision Data?
If your company is building AI-powered analytics solutions and needs a trusted partner for high-quality, scalable data annotation services — especially for complex visual recognition, sports technology, or brand detection applications — Aya Data is here to help. Our proven track record in delivering millions of precise annotations with consistent quality ensures your AI models receive the training data they need to excel.
Contact Aya Data today to discuss how we can support your AI-powered platform.
