In today’s data-driven world, geospatial data science has emerged as a pivotal field with applications spanning industries like agriculture, urban planning, environmental science, and beyond. The market is projected to reach USD 845.7 billion in value by 2029 at a CAGR of 16.9%, so it’s clearly rapidly expanding. Yet, the concept of ‘geospatial data science’ […]


Combining Soil Acidity Data with Product Sales to Create Unique Business Intelligence
Demeter, an agricultural inputs supplier that operates in West Africa, specializes in working with smallholder farmers to enhance crop yields using primarily organic fertilizers. In order to optimize their product offers and serve the needs of their customers, Demeter sought to utilize open-source data on soil acidity. This information would be used to gain insights into their target markets and customize product recommendations.